Integrated marketing communications

“Three-in-one” of integrated marketing communications:

• Responsive Advertising
• Digital Marketing
• Public Relations (storytelling and storydoing)

Clients make purchases according to their own thinking and needs. Let us achieve results for you using positively branded business-to-business and business-to-public communications tailored to your target audience. “Something for everyone – a comb for a bald man,” one of our specialists in this area says with a smile. Positive public opinion groundwork plus diligent preparation brings positive results.

Components of business communications

• Marketing communications (preparation of relevant materials)
• Drafting of original texts
• Preparation of press releases and articles
• Preparation of business and sales letters
• Ensuring feedback
• Translation and text editing

Language: The right language achieves results as opposed to losing prestige because of misunderstanding in communication.

• Visual communication strategy design
• Graphic design and layout
• Preparation of audio-visual materials

“The camera lens establishes a seeming mirror image, but the true image becomes clear only when the photograph is developed,” says a master photographer.

• Creation of new products and services and timely go-to-market strategies
• Synergistic “packaging” of brands, products and services
• Sales leads, follow-through to sales and sales development

This involves professional project management and communication with clients to achieve maximum results. “Survival depends on sales,” says one of our most competent experts.

• Web and online Internet marketing or digital marketing
• SEO-Original texts and keywords optimised for Internet searches
• Google AdWords campaigns, Facebook, LinkedIn and other social networking tools
• Expertise in the IT sector and setting up feedback tools

“A firewall is an opportunity, not an obstacle,” says a specialist at our analytical data centre in charge of directing data flows to the right sites in a timely manner.